How can you:

- easily benchmark website’s search engine optimization?
- rate your search engine optimization consultant?
- gauge success of in-house search engine optimization employees?
- evaluate your SEO business?

I am about to share with you 2 expert secrets to track SEO progress on the fly.

For a site marketer, data is the single most powerful tool. 3 reasons why:

1. Data defines you as an search engine optimization.
If you don’t work hard with data, neither clients nor the industry will take you seriously.

2. Information says you how well you are doing.
I am all about customer feedback but first thing you got to do is root through your own data to get your search engine optimization strengths and weaknesses.

3. To a client, data speaks louder than words.
How can a client make sure you are actually getting work done? Information. Will a cheesy “How ya doin” phone call do? Nope. Management wants reports, daily, weekly, monthly… Share your information, and you are halfway there.

If you take data as seriously as I do, and if you mine lots of it, chances are you are already heavily utilizing SEO software. If not, now is a good time to start and set up a powerful data mining and SEO reporting system for your business.

I am all for automation in my firm because the amount of websites I promote today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough SEO SEO reporting software out there, you can monitor your search engine optimization progress quickly and easy, just like thousands of SEO marketers do around the world.

Such software have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each customer and for the entire year the tool sends out fresh and personalized optimization reports to my customers as a follow-up and directly to your inbox for a quick review.
Not only are search engine optimization apps reports convenient but they are also professionally styled and full of graphs so the design is one less headache I have to think about.

If you wonder what sorts of metrics are important in SEO report, I’ve pinpointed three:

1. Keyword metrics:
- keyword rankings in targeted SEs
- historic rankings
- expected and current site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building metrics
- Number and quality of client backlinks
- Number and quality of link building partners
- Number and quality of competitor backlinks

3. On site and on page SEO metrics
- Landing page and page element optimization data
- Keyword density analysis for a keyword niche
- Site structure analisys stats

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